[ medcentric ]
FAQ
Most frequent questions and answers
Medical marketing is a process of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system.
Marketing your medical practice provides an open line of communication to your patient audience by building trust and piquing interest. Medical Marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients.
- Marketing is not an Expense; It’s an Investment
- Understand Patients’ Needs to Enhance Revenue
- Have a Professionally-Designed Website
- Social Media Marketing
- Make your Patients Happy and Encourage them to Leave Reviews
- Content Marketing Moves Beyond Blogs
- Digital Video consumption Increases
- Quality Matters
- Reputation Management is a Growing Priority
- Social Media Advertisement is Increasing
To practice Medicine in Dubai you need to obtain a license from the Dubai Health Authority or DHA.
It is a certificate that applicant is authorized to work in Dubai. … DHA Eligibility certificates are valid for jobs only in Dubai and no other Emirates or Gulf country as each emirate / country has their own Eligibility criteria / certificate.
For your PSV application to the Dubai Health Authority (DHA), you will need to download the ‘Letter of Authorization’ – then sign, scan and upload once again.
The document can be found here for use
- Identifying required documents
- Documents verification (Dataflow) 45-60 Working Days
- DHA Application submission 5-10 Working Days
- Exam (Depends on DHA Exam Panel
- After Passing the Exam, Eligibility Letter Obtained
- Describe your target audience.
- What is the purpose of the website?
- What are your core values and how do you express them to your visitors?
- What makes you different from your competitors?
To put it simply, medical SEO is the process of increasing your medical website’s search engine rankings so that physicians and medical centers can reach more patients looking for their services.
To put it simply, medical SEO is the process of increasing your medical website’s search engine rankings so that physicians and medical centers can reach more patients looking for their services.
Local SEO provides potential customers the information that they want, when they want it. … Even if your business does not have a website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.
When you market your medical practice, something you need to take into consideration is the branding of your business.
Branding is the visual representation of your medical practice to the outside world. In order to successfully market your medical business, your branding needs to be distinct from its competitors and consistent across all digital and traditional marketing channels.
Personal branding for individual doctors is a useful and effective extension of the differentiating brand message of a medical practice or organization. It is a means to control and direct what is unique and relevant about who you are, and thus guide how the audience perceives your professional reputation.
- Define how you want to be perceived. When your patients have finished treatment or service, how do you want them to describe their experience?
- Organize your business based on this promise.
- Communicate your promise.
- Be consistent.
Medical Branding is important because not only is it what makes a memorable impression on patients but it allows your patients and clients to know what to expect from your organization. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are.
Everyone knows that the reputation of a business is crucial for its survival.
A good reputation management can easily help a business to gain trust. Hence, positive reviews can lead potential customers to trust the business even more. A good reputation means that the business is more credible than their competitors.
Branding can make you relevant, while Reputation makes you credible.
“A company’s brand image is the sum total of all the perceptions held by its current, past, and potential customers about the company’s products and services.
“Reputation is the entirety of the public’s opinion about a company’s corporate actions.
Let’s say a patient comes to your practice and leaves unhappy for one reason or another. Today, the Internet has democratized opinions to the extent that thousands of people, perhaps even millions, can read about your patient’s bad experience. This information would reflect negatively on you and your practice to many more people. Because of this, physicians must actively monitor and manage what people are saying about them.
Reputation acts also as a shield against litigation, and it may help the organization to attract and retain talented professionals and will guide patients’ choices of a health care provider or hospital, decisions are frequently made on reputation.
It allows doctors/clinics to build connections, share discoveries, and develop credibility as thought leaders. Through platforms like Twitter and Facebook, physicians and healthcare providers are able to share relevant health alerts, receive patient feedback, and bolster their brand with a focus on creating trust.
Social media provide Healthcare Professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.
The major advantages consist of a better relationship between patients, providers and even health policy makers, social support, self-care, the ability to access to more information, information sharing, a greater accessibility to health information commensurate with users’ needs, application of social media for public